Address Healthcare is an access-focused healthcare provider that sends physicians directly to patients homes. Tackling the challenge of making a unique and memorable healthcare brand to stand out amongst the others was a fun and eye opening experience into how consumers view healthcare. The goal of the overall brand identity was to stand out amongst the sea of blue and to not feel cold, so the Pyper, Inc. team chose a deep, rich color palette of hues of purple to give the feeling of confidence, while providing some lighter tones to still feel welcoming. It was also important that the brand imagery was more saturated with color rather than reflect the lighter, more sterile commonality of medical photography.
Design and wireframing was done in Figma and Development through Webflow.
Learn more about Address Healthcare and see the full website here.
For more insight to the work done through Pyper, Inc., read about the partnership here.
